Saturday, 15 November 2008

Occupational hazards

There is a Samsung advertisement in this week's Economist that exposes my flawed perspective on the world. 

It shows a young woman bandaging the leg of a small deer, while a young man reads advice on first aid from a little gizmo with a flexible colour screen.

One of them appears to have arrived on a bicycle, which is parked just behind the woman.  According to the caption...

Flexible display technology allows compact mobile phones to have expandable displays as large as laptops. So getting real-time interactive first-aid instructions for a wild animal at a moment's notice beomes a real possibility. 

I can't help feeling that my reaction ought to be: "Ah...., look at the sweet little deer, having its leg bandaged, thanks to those nice caring people at Samsung". Or perhaps, "Wow, I really want one of those cool gizmos with a flexible screen from those clever people at Samsung (that will encourage blondes that care for small animals to take an interest in me)".

But what I actuallly thought was "I wonder how big the potential global market is for providing cyclists with interactive real-time veterinary first-aid advice on flexible screens attached to mobile phones?

Scary reaction, but I'm afraid that it's a bit too late for a career change now.


Paul said...
This comment has been removed by the author.
Paul said...

My first thought was that if he hadn't been talking on the phone he wouldn't have ridden into the deer and broken it's leg.