Thomas Gensemer

Thomas Gensemer's company ran Barack Obama's online presidential campaign. This is a talk he gave at City University last month about the way they used new media in general, and email in particular.

A UK general election is inevitable within the next year and a bit, but I find it hard to imagine anything quite like this happening here. Neverthless, for anyone interested in political communication, or concerned about the current level of engagement or standard of the debate it is fascinating stuff. It's pretty long, and not easy to follow, but worth the effort. The main link is here, and the slides are here.

There is more on the same theme from the Guardian here. 

Thanks to Jack Thurston for the pointer.